Contagious why things catch on berger jonah isbn 9781451686579 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Contagious why things catch on by jonah berger published by simon and schuster category business i cant remember the last time a business book had me up all night reading although i am retired i found this book fascinating on several levels jonah berger is a professor at the wharton school at the university of pennsylvania he has studied marketing and has come up with six . Ill admit that i enjoyed reading jonah bergers contagious why things catch on as i read it however it quickly became quite ironic how similar the concepts and ideas presented were nearly identical to those laid out by the late everett ev rogers in his seminal work diffusion of innovations which was first published in 1962 and is still in print it seemed that entire chunks of
How it works:
1. Register Trial Account.
2. Download The Books as you like ( Personal use )